Music for Progress
Music For Progress
Impact Analytics for the Music Industry
Music for Progress
The Music Industry
Pledged $250M to BLACK COMMUNITIES
In the wake of 2020 protests, leading music companies committed to corporate social responsibility.
Music for Progress
Only 15% in total has reportedly been delivered
Warner Music Group | Universal Music | Sony Music | |
Pledged | $100M | $25M | $100M |
Paid | $5.2M (5%) | $5M (20%) | $25M (25%) |
Music for Progress
Data is used for every business decision in music.
A&R, marketing, songwriting, touring, social media, partnerships...
We use this same data to create social progress in communities that align with and grow your audience.
Music for Progress
Social Impact Will Have a high ROI to grow your core audience
Brands that take action for social change are rewarded by young consumers with increased profits and attention.
85%
of Millennials have a more positive image of a product or company supporting a good cause
70%
of Gen Z is willing to pay more for sustainability
81%
of Gen Z agree climate change is the #1 issue facing the planet
76%
of Gen Z agree that ending poverty should be the #1 priority for all governments
Music for Progress
societal Data for impact Analysis
Socio Economic
- Job density and growth
- Employment rate & wages
- Cost of living
Environmental
- Pollution level & air quality
- Water quality & access
- Extreme weather
- Environmental racism
Life Outcome
- Education level
- Income level
- Incarceration rate
- Mental health
- Poverty rate
- Physical health
- Sea level rise
- Civil Rights
*All data available at the intersection of age, gender, race/ethnicity & census tract
Music for Progress
Impact
Model
We take a 3 step approach to maximize social impact and facilitate measurable change.
1
2
3
Use a combination of music audience & impact data to assess why, where, and what for the social progress initiative.
Build with community leaders and key stakeholders to go beyond the data and facilitate progress at the ground level.
Create direct impact in a community through advocacy campaigns, volunteer work, or investments
Connect
Take Action
Analyze
1 . Analyze
Music Data
Music for Progress
Aggregate artist's streaming, social media, and touring data to understand audience by location and demographic.
Impact Data
Match music with impact data to analyze the audience's socio economic, environmental, and life outcome factors.
Strategy
Based on the issues that the audience endure the most and align with the artists goals, we develop a strategy to maximize impact
2 . Connect
Research
Music for Progress
Our team researches and vets community partners that will maximize measurable
impact aligned with the artist's goals.
Outreach
We lead outreach with community leaders to get a better sense of their needs, goals, and tangible impact.
Partner
Partnerships between artists and communities grow to be authentic and collaborative for all stakeholders with a high return on investment.
3 . take action
Campaign
Music for Progress
Artists can authentically influence their audience locally and nationally to build attention towards important causes.
Volunteer
Artists engaging directly with fans and community partners inspires others to take action for social impact.
Investment
For companies, impact investing goes beyond philanthropy by creating progress with a profitable return for all stakeholders.
Music for Progress
your music will amplify sustainable development
Achieve UN SDGs with your fans.
We combine music and societal data to help you target meaningful social development within communities most in need.
Click to learn more about UN SDGs!