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Music for Progress


Music For Progress

Impact Analytics for the Music Industry

Music for Progress


The Music Industry

Pledged $250M to BLACK COMMUNITIES

In the wake of 2020 protests, leading music companies committed to corporate social responsibility.

Music for Progress


Only 15% in total has reportedly been delivered


Warner Music Group

Universal Music

Sony Music

Pledged

$100M

$25M

$100M

Paid

$5.2M (5%)

$5M (20%)

$25M (25%)

Music for Progress


Data is used for every business decision in music.

A&R, marketing, songwriting, touring, social media, partnerships...

We use this same data to create social progress in communities that align with and grow your audience.

Music for Progress


Social Impact Will Have a high ROI to grow your core audience

Brands that take action for social change are rewarded by young consumers with increased profits and attention.

85%

of Millennials have a more positive image of a product or company supporting a good cause

70%

of Gen Z is willing to pay more for sustainability

81%

of Gen Z agree climate change is the #1 issue facing the planet

76%

of Gen Z agree that ending poverty should be the #1 priority for all governments

Progress Indicator
Music Icon

Music for Progress


societal Data for impact Analysis

Socio Economic

  • Job density and growth
  • Employment rate & wages
  • Cost of living

Environmental

  • Pollution level & air quality
  • Water quality & access
  • Extreme weather
  • Environmental racism

Life Outcome

  • Education level
  • Income level
  • Incarceration rate
  • Mental health
  • Poverty rate
  • Physical health
  • Sea level rise
  • Civil Rights

*All data available at the intersection of age, gender, race/ethnicity & census tract

Music for Progress


Impact

Model

We take a 3 step approach to maximize social impact and facilitate measurable change.

1

2

3

Use a combination of music audience & impact data to assess why, where, and what for the social progress initiative.

Build with community leaders and key stakeholders to go beyond the data and facilitate progress at the ground level.

Create direct impact in a community through advocacy campaigns, volunteer work, or investments

Connect

Take Action

Analyze

1 . Analyze

Music Data

Music for Progress


Aggregate artist's streaming, social media, and touring data to understand audience by location and demographic.

Impact Data

Match music with impact data to analyze the audience's socio economic, environmental, and life outcome factors.

Strategy

Based on the issues that the audience endure the most and align with the artists goals, we develop a strategy to maximize impact

2 . Connect

Research

Music for Progress


Our team researches and vets community partners that will maximize measurable

impact aligned with the artist's goals.

Outreach

We lead outreach with community leaders to get a better sense of their needs, goals, and tangible impact.

Partner

Partnerships between artists and communities grow to be authentic and collaborative for all stakeholders with a high return on investment.

3 . take action

Campaign

Music for Progress


Artists can authentically influence their audience locally and nationally to build attention towards important causes.

Volunteer

Artists engaging directly with fans and community partners inspires others to take action for social impact.


Investment

For companies, impact investing goes beyond philanthropy by creating progress with a profitable return for all stakeholders.

Music for Progress


your music will amplify sustainable development

Achieve UN SDGs with your fans.

We combine music and societal data to help you target meaningful social development within communities most in need.


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Music for Progress


Thank you!

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